April Vaughn Shabazz joins Issue Zero for a conversation about holistic wellness, entrepreneurship, stewardship, sustainability, and what it means to build a business rooted in purpose.

As the owner and lead formulator of Earth Tu Face, April shares how her personal healing journey, decades of experience in holistic health and education, and passion for herbalism led her to acquire and lead a plant-based skincare brand built on integrity, intentionality, and care. Together, they explore founder transitions, conscious consumerism, and why true wellness begins long before the products we put on our skin.

In the second half of the episode, Desirée Rogers joins the conversation to expand on leadership, brand stewardship, and the evolving beauty industry, offering an executive perspective on building enduring brands and creating businesses with lasting impact.

In this episode:

• April Vaughn Shabazz's journey from holistic health practitioner to entrepreneur
• Acquiring and leading Earth to Face
• Herbalism, holistic wellness, and lifelong learning
• The evolution of clean beauty and conscious consumerism
• Founder transitions and preserving a brand's mission
• Leadership, stewardship, and sustainable growth
• Executive insights from Desirée Rogers on brand-building and the future of beauty
• Why education is at the heart of meaningful entrepreneurship

Whether you're building a brand, leading a business, or simply curious about the intersection of wellness, purpose, and entrepreneurship, this conversation is an invitation to think more intentionally about the products we use, the businesses we support, and the impact we create.

Listen to Issue Zero.