Episode 4: The P&L That Tells the Truth
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Episode 4: The P&L That Tells the Truth
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Most agents do not have a real financial picture of their business. They track GCI and assume the rest will work out. This episode introduces throughput accounting — the financial framework that asks three questions in a specific order: Is this a revenue problem? A margin problem? A cost problem? Working through those questions in the wrong order produces the wrong answer. The P&L Tracker — a free Google Sheet with a live dashboard, income log, expense tracker, and deal-by-deal throughput analysis — is in the companion resource folder.
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