Discounting your tattoo work might fill an empty chair today—but what is it doing to the value of your work tomorrow?

In Episode 4 of Shop Talk, Adam Facenda talks about the dangers of constantly discounting your work and why lowering your price isn't always the answer when business slows down.

Instead of advertising discounts to everyone, Adam explains why tattoo artists and shop owners should focus on the people who already know and trust them. Your existing clients have already experienced your work, understand your value, and may be far more likely to book again when approached the right way.

Adam also shares how building real relationships with clients, keeping good records, and understanding a client's history can help shops create smarter promotions without publicly devaluing their artists.

In this episode:

• Why constantly discounting can hurt the perceived value of your work
• The difference between a strategic offer and simply lowering your price
• Why your existing clients should be your first call when business slows down
• Building relationships that create repeat clients and referrals
• How client history can help you make smarter marketing decisions
• Using client management tools to keep communication organized
• Rewarding loyal clients without advertising discounts to everyone
• Why artists need to take pride in the value of their work

The takeaway: You don't always need to find a new client to fill an opening. Sometimes the better opportunity is reconnecting with someone who already knows, trusts, and values your work.

Shop Talk with Adam Facenda is sponsored by Keep the Fees, software built for tattoo and piercing shops by people who actually understand the industry.

Want to see what Keep the Fees is all about? Use the link in my bio to connect directly with my personal team, or DM me KTF on Instagram.

No bullshit. Just real shop talk.