『Episode 4: Playing to Win with Cian McLoughlin』のカバーアート

Episode 4: Playing to Win with Cian McLoughlin

Episode 4: Playing to Win with Cian McLoughlin

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“Customers will teach you how to sell to them.”

Host Ian Lowe sits down with Cian, who has spent more than 15 years interviewing B2B buyers, to ask what they really want from the sellers they work with. The lesson might change how you run discovery.

Risk now sits at the top of most buying decisions, and it’s personal. Buyers feel safe with sellers who take the time to understand their risks, bring up issues they hadn’t spotted, and stand behind the outcome.

In this episode, Cian explains why rushed discovery costs deals and why the work after the sale is still part of the sale.

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