In this episode of Market to Shelf Mastery, we are excited to welcome Mike Crozier, the founder of Angels Dare Cocktails. Mike shares his inspiring journey from a 25-year career in hospitality to launching his own line of premium ready-to-drink cocktails during the pandemic.

Listeners will discover how Mike transformed a lockdown passion project into a thriving brand, emphasising the importance of creativity and bold branding in a competitive market. He details the challenges he faced in securing retail listings, navigating the sales landscape, and the invaluable lessons learned along the way.

Mike also discusses the significance of building relationships with retailers and the evolving cocktail scene, as well as his ambitious plans for Angels Dare Cocktails, including expanding into travel and hospitality sectors. Tune in to learn how he turned a difficult time into an opportunity for growth and innovation.

(00:00) Introduction
(01:00) The Origin of Angels Dare Cocktails
(10:00) Transition from Hospitality to Entrepreneurship
(20:00) The Importance of Branding
(30:00) Securing Retail Listings
(40:00) Navigating Sales Challenges
(50:00) Future Plans for Angels Dare Cocktails

Connect with Leisa here:
https://www.instagram.com/findmetheleads/
https://www.linkedin.com/in/leisapickles/

Mike can be found here:
https://www.linkedin.com/in/mike-crozier/
https://www.angelsdarecocktails.com/
https://www.instagram.com/angelsdarecocktails/

Angles Dare 1st retail listing - Blair Drummond Smiddy Farm Shop

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