Episode 329: Andrew Taylor of the NFL on Helmets-Off Content, Building the Fan Funnel, Growing the Game Internationally, and How Social Touches Everything
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Episode 329: Andrew Taylor of the NFL on Helmets-Off Content, Building the Fan Funnel, Growing the Game Internationally, and How Social Touches Everything
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Watch or listen to episode 329 of the Digital and Social Media Sports Podcast, in which Neil chatted with Andrew Taylor, Senior Manager of Club Social Strategy for the NFL.
Andrew has worked across a variety of sports: a pro baseball team in Adelaide, Australia, then MLB, the NBA, four years at Greenfly, and now the NFL. We get into why social touches everything and content distribution strategy, the helmets-off content that outperforms everything else across NFL clubs, how a fan actually gets built from a food video to a game, why follower count is a barometer and not a KPI, and what selling baseball to Australia taught him about the NFL’s push abroad.
THE 13-YEAR ANNIVERSARY OF THE PODCAST!
111 minute duration. Listen on Apple, Spotify and YouTube