The Good Good and Callaway controversy just got even crazier. We recorded Episode 32 of The Joe McNeil Podcast earlier today, and literally hours after we finished, the story changed again. Matt Kendrick is reportedly out as CEO of Good Good, Joe Flannery is reportedly out as president, and Nahid Giga is stepping in as interim CEO. And that's only the beginning. Since the controversial Good Good x Callaway ad dropped, Callaway ended its relationship with Good Good, retailers pulled merchandise, Good Good stepped away from its PGA Tour title sponsorship, the 2026 Big Break x Good Good season was shelved, employees lost their jobs, Garrett Clark responded, and Hunter Mahan weighed in on whether the backlash went too far. Then we followed the money. Callaway authorized a $200 million stock repurchase program earlier this year. Through June 30, the company reported approximately $84 million in share repurchases, with roughly $120 million of authorization remaining. Does that prove some giant conspiracy? No. We have zero evidence of that. But the numbers are real, the timing is interesting, and we're putting on the tinfoil hats. Jehu and I also get into the impact YouTube golf has had on the traditional game, the people affected by the cancellation of Big Break, and we respond to your comments from Episode 31. CHAPTERS 00:00 BREAKING: Good Good Leadership Shakeup 00:39 The Good Good Fallout Gets Even Crazier 10:46 The Callaway $200 Million Stock Buyback 21:39 Is YouTube Golf Changing Golf Forever? 28:00 The Big Break Casualties Nobody Is Talking About 30:40 Responding to Your Good Good Comments 36:04 Where Does Good Good and Callaway Go From Here?

WATCH EPISODE 31: https://youtube.com/watch?v=bqb28Nha34U

THE JOE MCNEIL PODCAST YouTube: https://www.youtube.com/@coachjoemcneil

Spotify: https://open.spotify.com/show/2W1Fcn3BKTFhbB5akLxsE1 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-joe-mcneil-podcast/id1871753318

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