Michael Marcano, CMO of ZO Skin Health, didn’t follow the traditional path to the C-suite. He grew up in Far Rockaway, Queens, dreaming of becoming a doctor, worked full-time while finishing college, and even auditioned for American Idol…twice…before finding his way into the beauty industry. His career story is a lesson in curiosity, persistence and being willing to pursue opportunities even when you don’t have the expected credentials.

Michael shares how he deliberately built his career by raising his hand, asking successful colleagues to teach him, telling people where he wanted to go, and cultivating both mentors and sponsors. That approach helped him break into marketing at L’Oréal and ultimately build a 13-year career at The Estée Lauder Companies. His advice is refreshingly actionable: working hard matters, but you also have to advocate for yourself—and sometimes a move that looks lateral or even backward can lead somewhere much bigger.

Now at ZO Skin Health, Michael is applying those lessons to an entirely different challenge: taking a respected professional skincare brand with deep physician credibility and building greater consumer awareness. He and Jodi explore the power of the provider voice, why skincare brands need to talk about the often-overlooked “during” between the before and after, and what it takes to lead a team through transformation. It’s a candid conversation about ambition, career reinvention, leadership and what can happen when you stop waiting for the next opportunity and start actively creating it.

This episode is presented by Beauty Connect.