『Episode 281 - The Dangers of Aggressive Closing』のカバーアート

Episode 281 - The Dangers of Aggressive Closing

Episode 281 - The Dangers of Aggressive Closing

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How hard should you close someone?

Here's a scenario I see play out a lot..

Someone is new in sales

They are excited and enthusiastic

Good

They learn a sales framework or two

They start making a few sales

Then they get white line fever, they have to convert every prospect they talk to - it becomes more about their own ego and numbers than the best interests of the actual buyer.

Not good

Today's episode is why even if in the short term, that approach makes you some sales..

In the long term it will cost you.

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