Most business owners wait for a crisis before they diversify their revenue. Elizabeth Martin isn't waiting.

Elizabeth is a mental health OT who runs Holistic Community Therapy in Portland, Oregon... the ONLY mental health OT clinic in her state that's reimbursed by insurance. She opened it in 2019, right before the pandemic hit, and kept it going. Now she's looking years ahead and planning new revenue streams to protect what she's built.

In my first-ever live coaching call on the podcast, she lets us listen in as she bravely thinks it through out loud in public.

If you're a women business owner scaling a wellness business, her questions are the ones you should be asking too.

In this episode:

• Why Elizabeth's long-term thinking about revenue risk is exactly what smart CEOs do... and why my cash-heavy practice needs the same thinking in reverse
• Why some insurance-based practices set up a SEPARATE entity before they offer cash-based services (not legal advice!)
• Why a cash-based offer should cost 2 to 3 times what insurance pays
• The parent coaching service I've wanted to launch for YEARS... and why this conversation has me rethinking revenue in my own practice
• How a new revenue stream can give someone on your team a path to leadership
• You're not selling your services, you're selling an outcome... plus the simple next step Elizabeth chose to test her idea

Take Action:

Decide what the next revenue source in your business should be... the one that diversifies your income with the least amount of work and the most enjoyment. Write it down this week and take one step towards building that revenue source.

Resources from this episode:

• Well Women Business Assessment (take it to apply for a live coaching call on the podcast)
• Well Women Business CEO Reset Retreat: Costa Rica, January 15–19, 2027 (application only)

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