Episode 251 - Why Marketing Teams That Don't Drive Revenue Are In Trouble
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Dr. Debbie Qaqish is a pioneering marketing strategist, leadership expert, and creator of The Growth Factor Method™, blending positive psychology with more than 35 years of real-world marketing experience to help leaders thrive under constant pressure.
Known as the OG of Revenue Marketing™, a concept she introduced in 2011, she redefined marketing as a measurable driver of business growth and has worked extensively with CMOs and B2B teams to align strategy with revenue outcomes.
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