Episode 23 - More Revenue Won’t Fix a Bad Business
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Episode 23 - More Revenue Won’t Fix a Bad Business
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More revenue. More jobs. More crews. More trucks.
That’s what contractors are constantly told growth is supposed to look like.
But what if the smartest way to grow your business isn’t to sell more — but to make more money from the revenue you already have?
In Episode 23 of Contractor Truth, Jon breaks down why revenue alone is a terrible measure of business success and why improving your margins by just a few percentage points can sometimes be worth more than adding another million dollars in sales.
We dig into where profit quietly disappears — pricing, labour efficiency, estimating mistakes, material and subcontractor markups, change orders, callbacks, customer acquisition costs, project management and overhead recovery.
Jon also explains why contractors with multiple divisions or types of work need to separate their numbers so they can see which parts of the company are actually producing profit — and which ones may be quietly draining it.
Before you ask, “How do I make my business bigger?”
Ask a better question:
“How do I make what I’ve already built better?”
Because once you’ve built a better business, then you can make it bigger.