Top Voices podcasts have been focused on diversity from the outset. Paula McGrath and Bruno Herrmann have had the opportunity to talk to leaders in a variety of functions, roles, locations and industries so far. This new episode is no exception as they welcome Mirko Lorenz.

Mirko is an Innovation Manager with Deutsche Welle, one of the major content creators and broadcasters in Europe. He is also the Co-founder and Chairman of

Datawrapper and he combines two passions: journalism and technology.

Deutsche Welle manages and delivers content in 7 core languages (Arabic, Mandarin, English, German, Spanish, Brazilian Portuguese, and Russian) in addition to news and information in 23 other languages. Therefore, Mirko knows what it takes to build an ecosystem and use tools producing multilingual content effectively in an engaging, meaningful and relevant way for international audiences.

During this conversation, Mirko explains why content management is crucial for the media industry and how he has ended up in his current position in this Germany-based organization that is well known all over the world. And, of course, he shares his perspective on how AI plays out in the automation of processes and workflows while keeping humans in the center.

Listen to this episode to find out how Deutsche Welle stands out in the field of international broadcasting. Und Viel Spaß!