Episode 2: Purpose in Practice: A More Human Path to Sales Performance with Aaron Hurst
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Episode 2: Purpose in Practice: A More Human Path to Sales Performance with Aaron Hurst
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From Skeptic to Champion: Why Purpose is a Sales Superpower
75% of B2B buyers say they'd rather skip salespeople entirely. A 6x increase in buyers who think sales conversations add zero value. So what's the fix?
In this episode of Sales Re-purposed, host Ian Lowe sits down with Aaron Hurst — author of The Purpose Economy — to unpack why purpose isn't at odds with sales performance, it's a turbocharger for it. In a world of constant volatility and buyer burnout, the sellers who win are the ones who keep asking "why does this matter?" — both for their customers and for themselves.
Aaron also breaks down the three pillars of purpose (relationships, impact, and growth) and shares how peer coaching can help any seller — new or seasoned — grow faster by having someone to walk the journey with.
🔔 Next episode: Brent Adamson, bestselling author of The Challenger Sale and The Challenger Customer, joins us to talk about his new book The Frame-Making Sale and how ServiceNow sellers can become the ones customers actually want to talk to.
#SalesRepurposed #PurposeDrivenSales #B2BSales #SalesLeadership