Your competitors aren't beating you because they're better. They're beating you because they're better communicators. In this episode I give you ten small but mighty changes you can make to your sales communications today, and fair warning: most people who do this exercise end up running straight to their website. Don't say you weren't warned!

After twenty years in communications I’ve seen a lot of waffle. A lot. And in this episode I’m calling out the words, habits and lazy language choices that are quietly costing founders clients every single day, starting with the one word that appears on almost every website in every sector and says absolutely nothing…

The ten quick fixes covered in this episode:

1. The passionate problem why the most common word on the internet is also the most useless one and what to say instead
2. The adjective audit how to go through your website and find the words that describe how you feel about your work rather than what it does for your clients
3. The so what test the one question to ask before you publish anything, ever again
4. The power of specific why "I help people transform their lives" loses clients
5. Why jargon is a confidence cover what complicated language is really telling people about your offer
6. The testimonial problem why "lovely to work with" isn't selling anything and how to ask for the testimonials that actually convert
7. Say the number why vagueness is a wasted opportunity to be believed and specific results are the most powerful thing you can put in your copy
8. Delete the word just the smallest word doing the most damage to how seriously people take you
9. Swap but for and one word change that makes every sentence sound more confident, more assertive and less apologetic without you changing a single thing you're actually saying
10. 10. Stop writing for everyone why "this is for entrepreneurs" is for nobody and how to write for someone specific enough to raise their hand

About your host

Amanda Jane is a Brand Communications Strategist and founder of Big Brand Impact with over twenty years of experience in communications, media and PR. She works with established founders whose messaging has got messier as their business has grown to help them finally sound like the brand they've actually become to improve their sales.

Brand Obsessed is her podcast for founders who want to know what creates a good brand, are done with vague and want to improve their sales with better communications.

Bold thinking. Brilliant stories. Better sales.

Download the free business health check tool Why Aren’t More People Buying From Me

Connect with Amanda

Website: http://bigbrandimpact.com
Email: amanda@bigbrandimpact.com
Instagram: @‌AmandaJaneStrategist

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