Episode 2: Is Proper Milk Too Chocolatey?
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Episode 2: Is Proper Milk Too Chocolatey?
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Episode 2: Is Proper Milk Too Chocolatey?
The first Proper Milk tasting results are in, and they couldn’t be more divided. Some testers loved its rich cocoa flavour, creamy melt and old-school character. Others found it too intense, not sweet enough or closer to dark milk than traditional milk chocolate.
In this solo episode, Adam shares the honest feedback, explains what may change next and asks whether a proper milk chocolate should appeal to everyone or proudly have its own character.
There’s also exciting news about Partridges of London, the new Build Your Own Box and tasting-panel features, the outrageous £300 Delivery by The Chocolate Man option, and a genuine ethical dilemma involving an opportunity that could transform the business worldwide.
Would you choose growth if it meant working with companies that might not share your values?