He calls himself the outsider of the industry. No lawn care, no landscaping, just snow, dust control, and disaster response, anywhere in the country, on short notice.

In this episode of ICEBREAKER, Amanda sits down with Wes, third-generation owner of Zimmerman Sales and Service and founder of ASM (Advanced Situation Mitigation) out of Iowa. Wes and his wife run a family business that started with skid loaders and grew into a full-scale emergency response operation, deploying crews to storms across Texas, the Carolinas, Georgia, Arkansas, Oklahoma, and beyond, sometimes with a two-hour heads-up before a 14-hour drive.

In this episode, you'll hear:

• The ASM story — how a rebrand turned "snow removal on the side" into Advanced Situation Mitigation, a business built on solving other people's problems

• Emergency response on the road — what it really takes to deploy a crew out of state, the logistics nobody talks about, and the time a guy drove to Dallas without his plow remote

• The 10-year partnership — how Wes and Austin built trust long before either business looked the way it does today

• Salt to liquid — why Wes made the switch, what it's saved him in maintenance headaches, and the biggest misconception customers still have about brine

• Night shift culture — how ASM keeps crews safe and motivated through the long overnight pushes

Plus, a rapid-fire round covering energy drinks, Reese's, work boots, and the one word Wes uses to describe his company.

Take the chance. Enjoy the moment. Learn from every decision.

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