Episode 18: Paul Knegten (Outbrain, Comcast, Beeswax) on Keeping it Simple and Being More Hands-On
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Episode 18: Paul Knegten (Outbrain, Comcast, Beeswax) on Keeping it Simple and Being More Hands-On
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In this episode of '11 Minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang discuss the challenges of B2B marketing measurement and ABM reporting with Paul Knegten, a veteran CMO. They explore why B2B measurement is more complicated than it should be and the importance of personalized, non-automated approaches in effective marketing strategies. This episode offers concrete insights and real-world examples from Paul's extensive experience.
00:33 Season Focus: ABM Reporting
01:24 Guest Introduction: Paul Knegten
02:02 Challenges in B2B Marketing
02:35 Comparing B2B and B2C Marketing
03:38 Simplifying Marketing Processes
04:50 The Role of Data in Marketing
08:14 Critique of Marketing Automation
14:16 Personalized Marketing Strategies
16:58 Conclusion and Future Episodes