A friend telling me about a networking event she went to gave me a lightbulb moment about why I've felt zero motivation to put myself out there while living somewhere I never planned to stay. Today I'm breaking down why most women at our level don't actually have a marketing strategy problem... we have a visibility problem. I share the three specific things I'm doing this week to get in front of more of the right people, including the exact referral ask that works so much better than a generic post to your email list, and the reason real conversations beat a month of Instagram posts. If you're a service-based business owner who has been hiding behind your screen instead of getting in the room with real people, this episode is your nudge to stop.

In this episode:

• The lightbulb moment I had about why networking felt like a chore in Wisconsin but suddenly feels exciting for San Diego

• Why most women at our level don't have a marketing strategy problem... we have a visibility problem

• The exact referral ask that converts so much better than a generic "tell your friends about me" email

• Why my friend Kim's approach to referral partners is something AI could never replace

• The Facebook group strategy my friend Lindsay uses to build trust before anyone even needs her services

• The one thing I'm challenging you to do this week... just one, not all three

Take Action:

Pick one of the three things, attending an in-person event, making a specific referral ask, or showing up where your ideal client already hangs out, and do just that one thing this week.

Resources from this episode:

• Well Women Business CEO Reset Retreat — Costa Rica, January 2027 (join the waitlist)

• Episode 17: What Do YOU Really Want?

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