『Episode 16: "How Do You Build a £100 Million Business and Still Lead With Kindness?"』のカバーアート

Episode 16: "How Do You Build a £100 Million Business and Still Lead With Kindness?"

Episode 16: "How Do You Build a £100 Million Business and Still Lead With Kindness?"

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Length: 59 minutes | Released: October 6, 2026Ella McKay on scaling challenger brand Fatso, making decisions before she has all the answers, and building a company without losing the human side of it.Ella McKay isn't trying to build a nice little chocolate company.She's building Fatso with the ambition to create a £100 million business and join the challenger brands that have completely changed their categories.And right now, the numbers are starting to suggest that ambition isn't out of question.But Ella doesn't only care about how big Fatso gets. She cares how it gets there.She wants the scale without compromising the kindness, values and humanity that she and her small team have built the company around.And that's harder than putting nice values on a website.Because the bigger the business gets, the harder the decisions get too.In this conversation, we explore Ella's journey from hustling startup founder to the confident leader that her scaling business needs now.Guest bioElla McKay, Co-Founder, FATSOElla is co-founder of FATSO, the chunky dark chocolate brand bringing big flavour and even bigger personality to the category. A self-confessed food obsessive with a marketing background, she left a career working on some of the world's biggest brands to build one of her own.Frustrated by a dark chocolate world that was boring, serious and all about what you should eat, Ella and her co-founders launched FATSO to prove that exceptional chocolate never requires compromise.Today, Ella leads FATSO as it changes perceptions of dark chocolate through bold flavour, uncompromising quality and a healthy dose of attitude. After all, why should milk chocolate have all the fun?In this episodeTimestamps approximate, from the transcript, confirm against the final edit.00:12: Who Ella McKay is, and how life and work have folded into one thing running Fatso01:14: What Fatso actually is, and the gap in dark chocolate it was built to fill09:12: Scaling from independent shops into Waitrose and Whole Foods, and what that shift demanded21:30: The self-doubt she carried as a founder, and being scared of her own ambition23:08: The Waitrose number she modelled, then scribbled out because she couldn't yet believe it30:19: Leading with kindness, and how overplaying it nearly got in the way of the right decisions42:15: The leadership talk she thought she'd barely fill ten minutes of56:20: What's next for Fatso, and where to find itMentioned in this episodeFatso (www.sofatso.com): Ella's chunky dark chocolate brandWaitrose and Whole Foods, the retailers Fatso has recently launched intoThe Goldman Sachs 10,000 Small Businesses programmeThe Loving Kindness Meditation Nonie introduced to Ella and her teamConnect with EllaWebsite: sofatso.comInstagram: @so.fatsoTikTok: @fatso.chocolateConnect with NonieTake the Leadership Identity Quiz: https://noniewhite.com/leadership-identity-quiz/Find out more about the Unshakeable Method, Nonie's four month 1:1 coaching programme: https://noniewhite.com/becoming-unshakeable/Next episodeNonie talks to Nicola Rae, a well known executive coach and speaker who's helped women build careers and lives they love, with clients including Google, British Airways and Warner Music. But there are parts of her own career story she's never really felt able to talk about, including a minimum wage job that didn't go as planned, and the decision, years later, to return to employment after building a successful coaching business. This conversation is about what ambition looks like when it includes your whole life, rather than consuming it.
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