Episode 16 - Growing Beyond Direct Sales: Preparing for Wholesale Success
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Episode 16 - Growing Beyond Direct Sales: Preparing for Wholesale Success
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In this episode, host Ahlishia Shipley talks with Dr. Tim Woods, Agricultural Economics Professor and State Extension Specialist for Agribusiness Marketing at the University of Kentucky, about preparing farm businesses for larger market opportunities. Dr. Woods discusses when producers should consider expanding beyond direct-to-consumer sales, what wholesale buyers expect, and the communication strategies needed for long-term success. He also shares how the MarketReady program helps producers confidently prepare to sell to restaurants, grocery stores, schools, distributors, and other wholesale markets. Whether you're considering your next marketing opportunity or looking to strengthen your farm business, this episode offers practical insights to help you grow strategically.
Check out the MarketReady Producer Training Program for more tips and resources.