『Episode 155: The Multicultural Advertising Opportunity Brands Are Missing with Aliya J. Daniels』のカバーアート

Episode 155: The Multicultural Advertising Opportunity Brands Are Missing with Aliya J. Daniels

Episode 155: The Multicultural Advertising Opportunity Brands Are Missing with Aliya J. Daniels

無料で聴く

ポッドキャストの詳細を見る
Aliya J. Daniels, Co-Founder and Chief Operating Officer at Revry and President at PrismRiot, joins AdTechGod to discuss the future of multicultural advertising, privacy-first connected TV (CTV), and inclusive streaming. She shares her journey from entertainment law to building a global LGBTQ+ streaming network, explains how PrismRiot helps publishers scale without compromising audience privacy, and explores why authentic brand engagement, cultural understanding, and human oversight remain essential in an AI-driven advertising landscape. Takeaways - Privacy-First Advertising: Protecting audience data and scaling advertising revenue can go hand in hand. - Multicultural Audience Growth: Brands must recognize multicultural communities as valuable consumers rather than treating inclusion as a marketing checkbox. - CTV Opportunities: Connected TV creates new opportunities for independent and multicultural publishers to expand their reach. - Authentic Brand Engagement: Building lasting relationships with diverse communities requires consistent engagement and active listening. - AI and Cultural Understanding: Human oversight remains essential because AI cannot always interpret rapidly evolving cultural nuances. - The Future of Streaming: Independent streaming platforms can remain competitive through agility, specialized content, and strong audience relationships. Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Aliya J. Daniels of Revry and Prism Riot01:30 From Entertainment Law to Ad Tech03:30 Building Revry and LGBTQ+ Streaming04:44 Launching Prism Riot and Privacy-First CTV06:49 Protecting Multicultural Audiences and Publisher Data09:42 Balancing Audience Trust and Business Growth11:03 Revry vs. Prism Riot: Understanding the Platforms11:29 Multicultural Advertising and Brand Investment13:54 Building Authentic Community Relationships15:46 AI in Advertising and the Importance of Human Oversight18:27 Streaming Consolidation and Independent Publishers21:00 The Future of Multicultural CTV and Audience Privacy24:26 Closing Thoughts Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません