Today, I am joined by Bruce Friedrich, the founder and president of GFI (Good Food Institute) and author of MEAT: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future, released in February 2026.

From Bruce's bio: Bruce has penned op-eds for the Wall Street Journal, Foreign Policy, Nature Food, Wired, and many other publications. He has represented GFI on the Ezra Klein Show, Making Sense (Sam Harris), TED Radio Hour, New Yorker Radio Hour, PBS News Hour, and a variety of other podcasts and TV programs. Bruce’s TED talk has been viewed almost 2.5 million times and translated into 30 languages.

To connect with Bruce:

Visit the book website: https://meatbook.org/

GFI website: https://gfi.org/

Instagram: https://www.instagram.com/brucegfriedrich

Instagram: https://www.instagram.com/thegoodfoodinstitute/

Threads: https://www.threads.com/@thegoodfoodinstitute

Bluesky: https://bsky.app/profile/gfi.org

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