In this episode, I am joined by Hekta Music Group CEO Lucas Rizzo who also operates as a Fractional Partner Across Brands, Tech and Capital. Lucas shares insights from his unique journey through music, tech, and startups, highlighting the interconnectedness of these worlds and how they shape his approach to artist development and catalog management.

Keywords

music industry, startups, artist development, catalog acquisition, authenticity, creator economy, music tech, AI in music

Key Topics

Interconnection of music, tech, and startups

The importance of authenticity in music

Data-driven artist development strategies

The role of catalog acquisition in music

Balancing passion and business in music

Takeaways

Cross-industry experience provides a unique edge in music.

Authenticity remains crucial despite industry pressures.

Data and intuition together inform artist strategies.

Catalog management is a key to sustainable success.

Embracing being lost is part of finding your true path.

Guest Name

Lucas Rizzo

Sound bites

"The interconnectedness of it all."

"The DSP element is part of market fit."

"Getting lost is part of the process."

Chapters

00:00 Introduction to Lucas and His Journey

03:08 Interconnectedness of Music, Tech, and Startups

05:55 Realising Success vs. Fulfilment

09:00 The Transition from Artist to Business

11:52 Goals in Catalogue Acquisition and Artist Development

16:01 Navigating the Creator Economy

20:07 Wisdom from Parallel Lives

22:59 Authenticity in the Age of Social Media

25:59 Finding Your True Self Through the Journey

Resources

Hekta Music Group - https://hektamusicgroup.com

Chartmetric - https://www.chartmetric.com/

Ovo by Drake - https://www.octobersveryown.com/