『Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie』のカバーアート

Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie

Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie

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Jonathan Moffie, Head of Agentic Product at Magnite, explains how buyer and seller agents are already launching real advertising campaigns. He joins Joe Zappa and Eric Franchi to discuss agentic direct IOs, the future of RTB, human-guided optimization, and why ad tech companies need to move at startup speed.
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