Is a bigger team always better, or is it just an "ego metric"? In this episode of Reinventors: Consulting Conversations Over Coffee, Fady Ramzy and Mel Loy sit down with Kirsty Visman, Managing Director of the Brisbane-based agency Superdream.

Kirsty shares her fascinating journey from being the first hire of a UK-based firm to becoming its sole owner in Australia. After scaling her team to nearly 20 people, Kirsty made the bold—and unconventional—decision to downsize and "fractionalize" her workforce.

In this episode, we discuss:

• The Reality of Ownership: Debunking the myth that business owners "make money while they sleep" and have endless flexibility.
• The "Lumpy" Work Problem: Why Kirsty moved from an all-in-house model to a senior core team supported by specialist subcontractors.
• Passion vs. Admin: How to tell if growth is pulling you away from the creative work you actually love.
• Community over Competition: Why referring work to "competitors" is often the best move for your clients and your brand.

Whether you are a solopreneur looking to make your first hire or an agency owner feeling the "HR burn," Kirsty’s "horses for courses" approach offers a refreshing roadmap for building a profitable, sustainable business on your own terms.

Connect with Kirsty

• LinkedIn
• Superdream website

Connect with us on LinkedIn!

• Fady Ramzy
• Mel Loy

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