Episode 03: Website Migration Without Losing SEO
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Episode 03: Website Migration Without Losing SEO
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A website migration can wipe out years of SEO progress if redirects, indexing rules, and crawl access are not handled correctly.In this episode, we break down how to plan and execute an SEO-safe website migration, from capturing your baseline and building a redirect map to testing your staging environment and monitoring performance after launch.You'll learn how to:- Identify migration types and assess SEO risks- Capture pre-migration crawl and performance data- Build a page-level 301 redirect map- Avoid redirect chains and soft 404 errors- Protect staging environments without risking production indexing- Compare staging and existing sites before deployment- Test Googlebot, Bingbot, and AI crawler access- Run a go-or-no-go review before launch- Validate redirects, sitemaps, and analytics after deployment- Monitor organic traffic, rankings, and indexing changes**The key takeaway:** A migration isn't successful just because the new website is live. It's successful when the new site preserves the search value the old one earned.Read the complete website migration checklist and go-or-no-go framework:https://www.siteauditlint.com/SiteAuditLint Technical SEO auditing and website monitoring.Crawl. Fix. Compare. Improve.