In this episode of The History of Wrap, I sit down with Chris Ulmer of Crystal Coast Graphics to talk about his evolution from running a small local sign shop to becoming a full-service custom graphics powerhouse on the East Coast. Chris shares how his team built a reputation for quality and creativity while navigating the challenges of scaling, hiring, and staying ahead of industry trends. He opens up about the lessons learned from early struggles, the importance of finding the right people, and how leadership and culture shape long-term success.

We dive into topics like branding, diversification, and why investing in both people and process is key to growth. Chris also discusses his approach to large-scale projects, his perspective on certifications and craftsmanship, and what it really means to build a lasting business in the wrap world. It’s an inspiring and honest conversation about resilience, innovation, and the balance between creativity and consistency.

Chris Ulmer (Guest): IG @crystalcoastgraphics

BIG THANKS to WrapFam Unleashed and The Wrap Institute for their continued support.

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Brice Shepherd (Host)

• Partner: The Wrap Institute
• Podcast Website: historyofwrap.com
• IG: @historyofwrap
• YouTube: youtube.com/@historyofwrap
• Brice's Shop: Big Sticker
• Merch: WrapTees.com