Before Apex Apparel Co. was a brand, before "All The Way. No Matter What." was a mantra printed on a hoodie, it was a decision made in a superior courtroom by a man who knew exactly what his two little girls deserved — stability, and someone they could always depend on, no matter what.

In this first episode of The Relentless Protocol, Brad Clark takes you back to 2012 and 2013, when his marriage ended, and walks through the decision to fight for sole custody of his daughters — then just one and three and a half years old — and the twelve-plus years of showing up since. This is the origin story behind the brand, the mantras, and the show itself.

In this episode:

• Why the story starts with a decision, not a dramatic day

• Fighting for sole custody in superior court

• The decision point: becoming relentless — in the fight for his girls, his goals, his discipline, and his mindset

• Learning it all with no mom to call for advice, after losing her to cancer at 18 — because his girls depended on him figuring it out

• Becoming a firefighter again in 2018, earning his Lieutenant rank, and becoming a medic

• Losing the family business in 2015 and his father in 2021 — and carrying his parents' 1987 mindset forward for his own daughters

• Finishing his degree, earning his real estate license, and walking away from toxic leadership in 2024

• Why Apex Apparel Co. exists — and why it now has three lines: Apex Core, Combat and Chaos, and Last Ride Co

• This week's Daily Protocol: an action step you can do today

• 00:00 — The number that matters more than any resume line

• 01:00 — 2012–2013: the marriage that ended

• 02:00 — Introducing the family — including his older daughter from a previous marriage

• 03:30 — Deciding to fight for sole custody in superior court

• 05:00 — His daughters were one and three and a half years old

• 06:30 — Becoming relentless: the real meaning behind the show's name

• 09:00 — The decision point: "All The Way. No Matter What."

• 11:00 — Learning it all with no mom to call for advice

• 13:00 — 2014: sole custody won

• 14:30 — What came after: firefighter, Lieutenant, medic

• 16:30 — Losing the family business (2015) and his father (2021)

• 19:00 — Degree, real estate license, and walking away from toxic leadership in Feb 2024

• 21:30 — Why Apex Apparel Co. exists — and its three lines

• 24:00 — What The Relentless Protocol actually is

• 25:30 — This week's Daily Protocol

• 26:30 — Close + next week's preview

• "All The Way. No Matter What."

• "There are no handouts, just hard work."

• "Earn every day."

• "Your past doesn't define you. What you build after it does."

Identify the one person in your life who is depending on you to figure something out, even if you don't feel ready yet. Decide that no matter what, you're going to figure it out for them — or for yourself. Find someone to be brave for. Naming that is the decision point.

Episode 2: How Apex Apparel Co. actually got built from zero — the real version, mistakes included.

• Share this episode with one person who needs to hear that the past doesn't get the final word.

• Follow/subscribe to catch Episode 2.

• Visit apexyourlife.com to see the brand this story built.

Hosted by Brad Clark. Produced for The Relentless Protocol.

Key Timestamps (approximate — adjust once final render length is confirmed)Mantras ReferencedThis Week's Daily Protocol (Action Step)Next Episode PreviewCalls to ActionCredits