Episode Summary

In this heartfelt and insightful episode, Cassie welcomes Katy Moses, founder and Managing Director of KAM, the leading insight consultancy in UK hospitality. From childhood memories of Chiquitos and fizzy drinks to launching a data-led business that’s shaping the future of pubs and restaurants, Katy shares her journey with honesty and humour.

They explore the emotional power of hospitality, why pubs remain the heart of the community, and how insight—not just instinct—drives better decisions. Katy also talks about KAM’s origins, how the pandemic transformed the industry, and what she believes the future of hospitality—and the pub—is really about.

Expect stories, laughter, and a dose of proper industry truth.

• Katy’s early love of hospitality and first memories of eating out

• Why research and insight are essential in modern hospitality

• Pubs as places of belonging, choice, and community

• The impact of COVID-19 on the sector—and how it accelerated progress

• How KAM started (thanks to one determined client and Companies House)

• Low and no alcohol trends: zebra striping, bookending, and guest expectations

• Why listening to customers is more than just a “gut feeling”

• The evolving identity of pubs—and why the best ones never forget their purpose

• The future of hospitality: community, technology, and meaningful innovation

“The pub is like a microcosm of society—everyone matters as much as everyone else.” – Katy Moses

• KAM Insight Website: www.kaminsight.com

• Knowledge Hub (free insight, reports & webinars): Knowledge Hub

• Email Katy: katy@kaminsight.com

• Follow KAM on LinkedIn: KAM Insight

• Join the Kith & Kin community: https://kithkinhospitality.co.uk/

• LinkedIn: Cassie Davison

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