Ep. 9 Brand Is a Feeling: Why Cutting Brand Spend Costs You More
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Ep. 9 Brand Is a Feeling: Why Cutting Brand Spend Costs You More
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In this episode of Brand Bank Build, Terra and Karen dive into the crucial intersection of branding and finance in building a strong, sustainable business mindset. They discuss the common financial misconception of branding as an optional expense and emphasize the often unseen but significant return on investment that branding activities can provide.
With examples like Coca-Cola and Jaguar, they illustrate the long-term impact of consistent branding strategies and the risks associated with cutting brand budgets.
Terra shares insights on the nuances of branding, from brand voice to the psychological impact of design choices, while Karen provides a finance perspective on the importance of brand investment. Together, they underline the necessity of trust between departments and validate the role of experts in navigating the gray areas of branding.
The episode wraps up with key takeaways on authenticity, consistency, and the holistic integration of brand support throughout an organization.
Connect with Karen on LinkedIn https://www.linkedin.com/in/karenstephen-ca/
Connect with Terra on LinkedIn https://www.linkedin.com/in/terramilo/