Ep 88. The Discovery Call Is Dead (Here's What Replaced It)
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Ep 88. The Discovery Call Is Dead (Here's What Replaced It)
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The free discovery call was a brilliant mechanism for about six years, but it's no longer strong enough to carry your conversions on its own.
In this episode:
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The 10-minute diagnostic to run on your last ten booked calls
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Why the free call worked when it was rare, and what changed when everyone started offering one
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The three places it breaks, and why only one of them is on the call
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The Pre-Call Pathway, and the four mechanisms that do the persuading before a call is ever booked
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The booking page video script, line by line, including the part almost everyone leaves out
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Two practitioners who built it, and why one of them was alarmed when her bookings dropped
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What stops being your problem once the call goes back to doing the one job it's good at