New technology can promise greater efficiency and a better student experience, but successful implementation often depends on more than the tool itself. Mike Toguchi of Tectonic joins GradComm CEO Cheryl Broom to discuss how staffing challenges, disconnected workflows, departmental silos, and competing priorities can prevent colleges from turning technology investments into meaningful change.

Cheryl and Mike discuss explore AI and automation and the opportunities they create for higher education. Their conversation looks at what it takes to successfully implement new technology, from building staff buy-in and strengthening collaboration between marketing and IT to balancing innovation with privacy, security, governance, and cost.

What You’ll Learn:

• How leaders can build staff buy-in by focusing on people and purpose instead of platforms.
• Ways marketing and IT teams can find common ground and work toward shared goals.
• How colleges can approach AI while considering privacy, security, governance, and ROI.
• How to start small by identifying one workflow or problem worth solving.
• Why colleges should start by trying to solve the problem instead of starting with the platform.

Thanks for listening!

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Higher Ed Conversations is hosted by Cheryl Broom, CEO of GradComm, a marketing and branding agency specializing in community colleges and public education.