What happens when someone on campus says, “Don’t tell marketing”? Usually, there’s a bigger story behind that little act of brand rebellion.

In this special Quick Take episode of Higher Ed Conversations, GradComm CEO Cheryl Broom celebrates the release of her new book, Marketing Is Mission Work: How Colleges Can Build Trust, Remove Barriers, and Better Serve Students, by reading Chapter 1: “Don’t Tell Marketing.”

In this chapter, Cheryl shares stories of rogue logos, off-brand colors, and campus branding battles to explore why people go around marketing in the first place. Often, they’re looking for visibility, ownership, or a faster way to solve a problem. Cheryl explains how marketers can uncover what their campus teams really need and build the trust needed to become strategic partners from the start.

Marketing is Mission Work will be released this October. It will be available online at cherylbroom.com and at gradcomm.com/book, or you can purchase it on Amazon.

What You’ll Learn:

• Why brand consistency matters for building trust
• What requests for new logos, colors, and designs may really be telling you
• How bringing marketing in early can shift the conversation from control to strategy
• Three questions to ask before saying “no” to an off-brand request

Thanks for listening!

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Higher Ed Conversations is hosted by Cheryl Broom, CEO of GradComm, a marketing and branding agency specializing in community colleges and public education.