What happens when AI stops answering questions and starts running parts of your Amazon business?

In this episode of The eCom Growth Show, Danan Coleman is joined by Jaimin Patel, Founder & CEO of Aakaar AI, to explore how AI agents and Model Context Protocol (MCP) are changing Amazon advertising, listings, analytics, and operations.

🔗 Connect with Jaimin:
LinkedIn: https://www.linkedin.com/in/jaiminpatel2
Aakaar AI: https://www.aakaarai.com

🎁 SPECIAL OFFER
Mention The eCom Growth Show or Danan Coleman when signing up and get 25% off any Aakaar AI plan, including MCP or Ad Agents.

⌛ Timestamps
00:00 – Introduction
00:34 – Meet Jaimin Patel and Aakaar AI
02:29 – Jaimin’s background in tech
04:11 – Trusting AI-powered PPC
05:02 – Machine learning vs. AI agents
06:39 – What makes an AI ad agent different
07:41 – Understanding context intelligence
09:25 – Going beyond AI answers
11:28 – Why AI should reduce work
13:07 – Managing AI at Amazon scale
14:15 – What AI tool builders are missing
16:06 – Rule-based PPC vs. true agents
17:25 – How AI learns from seller feedback
18:27 – What is MCP?
19:04 – Model Context Protocol explained
20:29 – MCP vs. traditional APIs
22:42 – Connecting Amazon data through MCP
22:59 – Seller Central, Vendor Central, Brand Analytics & Ads
23:16 – Using Amazon data to improve decisions
25:34 – Aakaar vs. connecting directly to Amazon
26:22 – Using Aakaar MCP with Claude and ChatGPT
26:45 – Building workflows and automations
27:41 – Security, traceability & AI hallucinations
29:08 – Learn more about Aakaar AI
29:38 – 25% off for The eCom Growth Show listeners
30:30 – Closing

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👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

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