Did you know there is no college curriculum, no degree program, and no formal training anywhere in the world for holiday design? Not even a single course inside a four-year interior design degree. Until now, this has been an entirely self-taught industry — and this week, Heather and Lindsay dig into what that means for you and your business.

In this episode they tackle certifications, professional associations, and credibility markers — what they're worth, why they matter to clients, and how they give you the confidence to walk into any room and close the deal. Heather shares a behind-the-scenes look at her recent conversation with Scottsdale Community College about bringing holiday design into academia, and why the Professional Association of Holiday Designers is filling a gap that every other industry has had for years — except this one.

They also get into a conversation that might just change the way interior designers think about their business model entirely: why pairing holiday design with interior design creates the holy grail of recurring revenue, stronger client relationships, and the freedom to be picky about the projects you take — sooner than you'd think.

Plus, Heather's coaching gold for anyone who's ever talked themselves out of a big job before even trying: stop asking "Can I do it?" and start asking "How can I do it?" — because if Heather can land an 11-year resort account without knowing what she was doing on day one, so can you.

The Christmas Design Institute was founded by Heather Lundervold to help you become an interior Holiday Designer.

Choose Your Path:

Path 1: Become a certified decorator and join the designer-for-hire program

Path 2: Launch your own Christmas Business.

Explore both at ChristmasDesignInstitute.com

Christmas Callers was founded to solve one problem - Helping Holiday Professionals land commercial contracts. We pull lists, enrich data, and baby sit leads all to help you be in the right place at the right time.

Book your consultation with us now at ChristmasCallers.com