Rick Rekedal spent decades at DreamWorks Animation helping build some of the most beloved franchises in entertainment history - How to Train Your Dragon, Kung Fu Panda, Trolls. In this episode, we pull back the curtain on one of the most talked-about masterclasses from the SALT Conference: Rick's Story Adoption Engine.

His thesis: churches aren't losing people because of bad programs or poor production. They're losing them because they haven't understood how people actually adopt a story and make it their own. From Curious George to Kung Fu Panda to the gospel itself, Rick walks through his Story Adoption Engine and why the difference between church people attending and church people belonging to comes down to one thing: whether the story you're telling feels like them.

🔗 Show Notes

Rick Rekedal - Former DreamWorks Animation Executive

• https://www.rickrekedal.com/

How to Train Your Dragon - DreamWorks

• https://www.dreamworks.com

Magnolia - Chip & Joanna Gaines

• https://magnolia.com

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