Ep 59 Quitting tech to launch a mission-driven Asian American beverage brand with Sean Ro (co-founder of Lunar)
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Ep 59 Quitting tech to launch a mission-driven Asian American beverage brand with Sean Ro (co-founder of Lunar)
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Sean Ro, co-founder of Lunar, shares his journey from studying economics and working in tech to launching an innovative craft hard seltzer brand with unique Asian fruit flavors. He discusses the inspiration behind Lunar, challenges in the alcohol industry, and the importance of Asian representation. Sean offers insights into product development, distribution strategies, and the role of community engagement in Lunar’s growth—a valuable episode for aspiring entrepreneurs and beverage enthusiasts.
Sean Ro LinkedIn https://www.linkedin.com/in/seandrinkslunar
Lunar website https://www.drinklunar.com/
Lunar Instagram https://www.instagram.com/drinklunar
Show Notes:
03:54 Birth of Lunar: The Inspiration04:42 What is Lunar?16:56 Challenges and Distribution22:01 Scaling Up: From Zero to a Hundred Accounts22:37 The Appeal of a Tangible Product30:04 Cultural Ties in Beverage Sales33:07 Consistency and Patience in Brand Building
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