There are at least 145 ways to get clients in real estate, and you only need two or three.

In this episode, I break down Step 2 of the Mile Deep Method: Pick. This is where you choose where your business actually comes from, and it’s where most agents go wrong.

In this episode:

• Why paid leads can make you go broke fast: low intent, zero loyalty, and why most online leads are loyal to Zillow or Google, not you
• Quality over quantity: why 2 open house visitors and 1 signed buyer beats 20 PPC leads and 40 hours of follow-up
• How to pick your 2 or 3: choose sources that fit your personality and your budget (time and money)
• Start with what’s proven: open houses, expireds, sphere of influence, FSBOs, and circle prospecting have worked for decades
• The 90-day rule: protect your lead sources from shiny objects and give them a real shot before you add anything new

Your homework: Write down the 2 or 3 lead sources you’re committing to for the next 90 days.

Next week is Step 3: Go Deep. What going a mile deep on a lead source actually looks like.

Resources mentioned:
FREE 145 Lead Source Vault: https://drive.google.com/file/d/1OPgJu25CSEUhwSqKUULkmPfPRvbZb7TQ/view?usp=sharing
FREE Mile Deep Worksheet: https://miledeepmethod.lovable.app/worksheet
Mile Deep Course: https://miledeepmethod.lovable.app/course (use code PODCAST for $97 off)
My Inner Circle (Coaching + Community): https://ryanholub.com/shop/c78a5c29-91c8-456a-9c57-2fc50c438772

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