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Ep 5 - Campbell's Soup - Fake Food or Future of Grocery

Ep 5 - Campbell's Soup - Fake Food or Future of Grocery

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 Ep 5 - Campbell's Soup - Fake Food or Future of Grocery

Welcome back to the Ziscuit Grocerycast, where we break down the stories shaping the future of food and grocery. Today, we’re tackling one of the most provocative headlines in the industry: Campbell Soup’s reaction to lab‑grown chicken. A senior executive recently said, ‘I don’t want to eat a piece of chicken that came from a 3D printer.’ That statement captures the gut reaction many consumers—and companies—are having to this new frontier in food technology.

That’s what we’re unpacking today. Because at Ziscuit, we believe food equity isn’t just about what’s on the shelf—it’s about whether innovation serves the families who need it most. So grab a seat at the table, because this conversation is about more than chicken—it’s about the future of food itself.

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Our goal is to help you change your mindset on food in 2024. We want you to see food as a way to nourish your body and prevent diseases, not as a source of pleasure or pain. That's why we partnered with Ziscuit, a grocery search engine that helps you find low-cost grocery items by comparing local store prices. Ziscuit also has a recipe marketplace where you can discover health-conscious recipes tailored to your needs. You can search by ailment, diet, cuisine, or ingredient. You can also earn credits when you post your recipes and share them with the community. Ziscuit is the ultimate tool for smart and healthy shopping.

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