What happens when a 28‑year‑old walks into a boardroom full of 50‑year‑olds and completely rewrites the culture of a unionized retail operation? Joshua Millar didn’t just survive it — he became the longest‑serving GM in Tepperman’s London history.

This episode goes deep into the kind of leadership you can’t fake: the kind forged on a berry farm, hardened in the Canadian Armed Forces, and tested inside one of the most complex retail environments you can imagine. Josh breaks down how “leaders eat last” isn’t a slogan — it’s a lifestyle. From feeding his section before himself to rebuilding trust inside a store that churned through six general managers in five years, he shows how service‑based leadership actually works in the real world.

We get into the wild dynamics of running a unionized, commission‑based sales team — where everyone wants fairness, but everyone also wants to win. Josh shares how he rebuilt culture from the ground up, turned hostility into collaboration, and created a workplace where employees brag about their leader to strangers… including the VP who secretly visited his store.

If you’ve ever wondered how to lead people older than you, how to earn respect without demanding it, or how to think like an entrepreneur inside someone else’s business, this conversation is a masterclass. Calm under pressure, relentless in service, and obsessed with building people up — Josh’s story is the blueprint for intrapreneurs everywhere.