Some people build businesses. Justin Mulligan builds experiences. And somehow, he’s doing it inside one of the biggest companies in the country — with the freedom, creativity, and hustle of a founder. This episode is a masterclass in intrapreneurship: how to act like an entrepreneur even when you don’t technically own the business.

Mully’s story starts in one of London’s most iconic small‑business legacies — Pete’s Sports — where he grew up watching his dad and uncle grind, build relationships, and accidentally help launch Vaughn, one of the most legendary goalie equipment brands in hockey. That early exposure shaped everything: the hustle, the people skills, the instinct to create moments people remember.

Fast‑forward to today: Justin is the National Brand Experience Manager for Molson, designing massive festival activations, building speakeasies behind porta‑potties at Stampede, bringing 80s mascots to life as touring DJs, and dreaming up ideas that reach millions of people across Canada. Mechanical bulls, Instagram walls, custom jibbit bracelets — if you’ve seen something wild at Boots & Hearts or Rock the Park, there’s a good chance Mully was behind it.

But the real magic is his mindset. The imposter syndrome he still feels before every event. The notes app full of “fix this next year.” The obsession with making experiences better, tighter, more memorable. The belief that growth lives in discomfort. And the reminder that you don’t need to own a company to think like a founder — you just need to care enough to build something worth talking about.

This episode is pure energy, pure joy, and pure entrepreneurial spirit — even inside a 200‑year‑old beer company.