In this episode of Ad Talk OC, host Ivan Gonzalez sits down with Luke Mysse, representing West America Printing, a major sponsor of the American Advertising Federation of Orange County (AAFOC). Luke shares insights into the evolving role of print in modern marketing, how tangible brand experiences still matter in a digital-first world, and what it takes to deliver premium print at scale.

From craftsmanship and creative strategy to leadership and industry trends, this conversation dives into how West America helps brands stand out — and why staying connected to the local marketing community through AAFOC is so important.

🎧 In this episode, you’ll hear about:

The power of print in brand storytelling

How creativity and precision work together in print production

Trends shaping the future of print and packaging

West America Printing’s partnership with AAFOC

Ad Talk OC is brought to you by the American Advertising Federation of Orange County (AAFOC) — supporting and connecting Orange County’s creative and marketing professionals.

For more info about AAFOC and how to get involved, click on this link: https://www.aaforangecounty.com/

👉 Be sure to like, subscribe, and share to stay up to date with new episodes highlighting the people and ideas shaping OC’s marketing community.

If you want to see our guests, you can follow our YouTube Channel and watch the video podcasts here: https://youtube.com/playlist?list=PLMLeOAmSUBYQvXeKW5U4VZCVrJp6b84Bl&si=-nou_FUEIESqsqeu

Want to learn more about the AAFOC? Just click on this link: https://www.aaforangecounty.com/