Ep. 348 Sustainability: Opportunities and Challenges in Romania
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Ep. 348 Sustainability: Opportunities and Challenges in Romania
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Sustainability is no longer a side project for Romanian companies. It is shaping strategy, access to capital, and competitiveness. In this episode of Perspectives in Business, Codruț Nicolau, founder of Sustain Future, looks at the real state of sustainability in Romania in 2026.
We discuss what is moving, what is stuck, and why many companies still treat sustainability as reporting instead of business transformation.
We cover: The current state of sustainability in Romania; the main barriers stopping companies from implementing it for real; how banks and finance are helping, or slowing, the transition.
Which industries are advancing fastest, and which are lagging. Practical steps Romanian companies should prioritize in the next 2–3 years. What Sustain Future does, and how leaders can start. If you work in business, finance, or sustainability in Romania or across Europe, this conversation is a clear-eyed look at both the opportunity and the cost of waiting.