Ep. 292 Toys on Tap w/ BullMart: Building Something Worth Collecting
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Ep. 292 Toys on Tap w/ BullMart: Building Something Worth Collecting
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ナレーター：
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著者：
Bullmart founders Jerry and Shiti join Toys on Tap to talk about building a collectible that doesn’t really fit into any existing category.
It’s leather. It’s weighted. It uses magnets. It comes with premium packaging and a handwritten letter, and it was created by a team new to toys.
We talk about:
• Why Jerry wanted to make a bull
• Designing for adult male collectors
• Turning ambition into a physical character
• Choosing leather over traditional toy materials
• Going from TWO handmade bulls a day to a real business
• Shipping costs nearly destroying the margins
• Why collecting is really about emotion
• Collaborating with Inter Milan
• Building sports and lifestyle partnerships
• Creating Bullmart’s own identity
• The upcoming Bank of Bull collection
BullMart is here trying to create something worth collecting right now.
On Instagram: @bullmartglobal
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