How will clients find your law firm in the age of AI?

On Episode 285 of The Lawyer Stories Podcast with Benny Gold, we sit down with William McCreight of BluShark Digital and host of the Legal Currents Podcast to discuss the rapidly changing world of legal marketing, SEO, and AI-powered search.

William shares his journey into the legal marketing space, what law firms need to understand about building visibility online, and how platforms like Google and emerging AI tools are changing the way potential clients search for lawyers.

We also discuss the evolution of SEO, the rise of AI-generated answers, how consumers are using AI to research legal issues, what firms should be doing now to prepare for the next generation of search, and where William sees legal marketing headed next.

This episode is presented by Supio, an AI-first platform purpose-built for plaintiff law. Supio helps law firms leverage AI across the entire case lifecycle - from intake through litigation - giving attorneys more time to focus on their clients and their cases. Through its collaboration with Thomson Reuters' Westlaw, Supio is bringing trusted legal research together with AI-powered case intelligence. Learn more at supio.com/lawyerstories.

🎙️ Episode 285 is available now! Listen and subscribe to The Lawyer Stories Podcast on your favorite podcast platform.

Learn more about Supio:
http://supio.com/lawyerstories