Ep 271 The Value Gap: They're Not Buying What You Think You're Selling w/ John Ravaris
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Ep 271 The Value Gap: They're Not Buying What You Think You're Selling w/ John Ravaris
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You know your product. You've got clients, revenue, a team. But growth has gotten harder and you're not sure why.
Here's what nobody wants to admit: the disconnect between the value you think you deliver and the value your clients actually feel is probably wider than you know. And that gap is costing you deals, loyalty, and the kind of growth you know you're capable of.
In this episode, host Tyler Dickerhoof sits down with John Ravaris — founder of UVP Solutions and author of Define Value, Drive Growth — to show you exactly how to close it.
John spent 35 years inside family-owned businesses learning that sustainable growth isn't a sales problem or a marketing problem. It's a value problem. And it's fixable.
By the end of this conversation, you'll know:
- Why price objections are almost never really about price
- How to move your clients from seeing you as a vendor to treating you as a partner
- Why your best clients may not be telling you the truth — and how to find out what they actually think
- What has to happen inside your organization before growth can happen outside of it
- How to stop relying on heroics and build a team that can sell the way you do
Connect with John:
📘 Define Value, Drive Growth — available on Amazon
🌐 uvpsolutions.com
📧 john@uvpsolutions.com