Ep 26 - "Farmers aren’t buying today’s ag robotics model"
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Ep 26 - "Farmers aren’t buying today’s ag robotics model"
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An opinion article by Tim Bucher, CEO of Agtonomy, argues that the agricultural robotics industry faces a significant challenge: farmers' lack of trust in unknown startups. Despite substantial investment in agricultural robotics, most robots are owned by the companies developing them rather than the farmers. Bucher advocates for a collaborative approach between startups and established manufacturers to address this issue, combining the technological innovation of startups with the production and distribution capabilities of established companies. The urgency to adopt robotic solutions in agriculture is driven by high labor costs and climate pressures, but the solution lies in building trust and partnerships. This collaborative strategy ensures the delivery of reliable and integrated solutions that meet the real needs of farmers. https://agfundernews.com/guest-article-farmers-arent-buying-todays-ag-robotics-model-you-shouldnt-either