『Ep. 22 Tristan Lalumiere-Roberge (Axeptio) and Commerce Rewired at eTail』のカバーアート

Ep. 22 Tristan Lalumiere-Roberge (Axeptio) and Commerce Rewired at eTail

Ep. 22 Tristan Lalumiere-Roberge (Axeptio) and Commerce Rewired at eTail

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Tristan from Axeptio discusses the importance of consent management platforms and the positive user experience they create. He emphasizes the engagement and value they bring to brands, going beyond just consent. The conversation also touches on the impact of cookies on personalization and retargeting, as well as the role of cookie banners as an extension of a brand's engagement with users.

Takeaways

  • Consent management platforms go beyond just consent and aim to create a positive user experience.
  • Cookie banners are an extension of a brand's engagement with users and play a crucial role in building confidence and creating a positive experience.

Tristan - https://www.linkedin.com/in/tristanlalumiere/

Chapters

  • 00:00 Introduction and Consent Management
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