Ep. #211 Inside Sports Business Journal’s Investment in Women’s Sports Coverage, ft. Rachel Axon
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Ep. #211 Inside Sports Business Journal’s Investment in Women’s Sports Coverage, ft. Rachel Axon
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In episode 211 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Axon, Women’s Sports and Olympics & Paralympics Reporter at Sports Business Journal.
After 20 years as a sports journalist and covering seven Olympic Games, Rachel is now helping lead SBJ’s expanded investment in women’s sports coverage.
In 2025, Sports Business Journal launched a dedicated women’s sports vertical – including a biweekly newsletter led by Rachel, a regular magazine column, SBJ Live conversations and expanded coverage across the newsroom.
In this episode, hear about:
- 📰 Why SBJ decided it was time to make a bigger, more formal investment in covering women’s sports
- 📈 How the stories being told about women’s sports have evolved as the business itself has grown
- 👀 What more than a year of dedicated coverage has revealed about what the sports industry wants to know about women’s sports
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